Night John - 805 Words

Sarny, a 12-year-old slave girl in the ante-bellum south, faces a relatively hopeless life. Her chief duties at the plantation of Clel Waller are serving at table, spitting tobacco juice on roses to prevent bugs, and secretly conveying intimate messages between Waller s wife, Callie, and Dr. Chamberlaine. Then Nightjohn arrives. A former runaway slave who bears telltale scars on his back, he takes Sarny under his wing and, in exchange for a pinch of tobacco, secretly begins to teach her to read and write a crime punishable by death. Words, he says, are freedom. Slavery is made of words: laws, deeds, and passes. He starts by drawing letters in the dirt and cautions her that no one must know. At her baptism, Sarny steals a Bible that†¦show more content†¦The South must take for granted the fact that slavery is right and that a new ideology, a new philosophy must be created off the south’s foundation of an agricultural slave based society. Fitzhugh calls for â€Å"compl ete independence and isolation from all outside influences to the point of becoming a separate nation in order for the South to develop its own distinctive brand of thought. Fitzhugh attacks a capitalistic society believing that no security can be found in it and only from slavery can a society be free of immoral activities. Fitzhugh envisioned a South that incorporated slavery of every race as he compared the South to ancient societies that used slavery based on what a person is born into. Fitzhugh believed the need for the South to diversify her economy from an agricultural one to an industrial one to advance the South’s economy and education. Fitzhugh sought to prove historically the failure of a free capitalistic society, but when we turn to assess Fitzhugh’s critique we discover, at both its explicit and its ramified level that its strengths are also are its weaknesses. Harriet Tubman was an African-American abolitionist, humanitarian, and Union spy during the Ame rican Civil War. After escaping from slavery, into which she was born, she made thirteen missions to rescue more than 70 slaves using the network of antislavery activists and safe houses known as the Underground Railroad. She later helped John Brown recruit menShow MoreRelatedNight by Elie Wiesel and Hiroshima by John Hersey661 Words   |  3 Pagesdecisions. It is at times like these that the humanity in us, our personalities, either fall apart leaving us nothing but a hollow shell, or transforms into a stronger, evolved form gleaming with compassion and self sacrifice. Night written by Elie Wiesel and Hiroshima written by John Hersey portray how every day life might un-expectantly change, how frail life really is, and how these unexpected changes test what is inside us. Both books tell the tale of how lives of civilians were interrupted by theRead MoreComparing John Travoltas Characters In Saturday Night Fever1276 Words   |  6 PagesJohn Travolta stars in Saturday Night Fever while Jennifer Grey stars in Dirty Dancing. Saturday Night Fever is about Travolta’s character Tony, going through life in the 70’s with his unimpactful friends. Tony goes through a change in himself when he wants to start surrounding himself with individuals that will impact his life in a positive way. Thus, at the end of the film, he concludes to move out of his parents’ house to start his life changing process. Grey plays Baby in Dirty Dancing whichRead MoreNight by Elie Wisel and Of Mice and Men by John Steinbeck differences and similarites1453 Words   |  6 PagesNight by Elie Wisel and Of Mice and Men by John Steinbeck are both books that have differences and similarities in the relationships of their main characters. These characters are Elie and his father, which are two Jews trapped in a concentration camp for the book Night. The other book Of Mice and Men includes two other characters, who are Lennie and George. These two characters have very close f riendship, and take care of each other. These two relationships differ and coincide, in how they treatRead MoreNight John Essay1132 Words   |  5 Pagessold when Sarny was four years old and old Delie raised Sarny. 7. The work that Sarny does on the plantation is working around the quarters, cleaning the yard, gathering eggs, and helping old Delie with the young ones. 8. What Sarny does at night is she gets on a pallet in the back of the long log house and thinks. Chapter II 1. Sarny’s job in the flower garden was to work on the roses and her job allows her to chew on tobacco leaves to kill bugs. 2. Clel Waller paid one thousandRead MoreThe Dead of the Night - John Marsden1605 Words   |  7 Pagesâ€Å"The best novels stand the test of time, providing the reader with an interesting story as well as conveying important themes and ideas† In John Marsden’s sequel to â€Å"Tomorrow When the War Began†, set in rural modern day Australia, comes his second novel of seven â€Å"The Dead of the Night†. John Marsden’s â€Å"TDOTN† has stood the test of time, by providing the readers with an interesting story as well as conveying important themes and ideas. The themes and ideas of â€Å"Death and Destruction†, â€Å"RelationshipsRead MoreAnalysis Of John Lincoln s The Night 2052 Words   |  9 PagesJohn Winchester sleeps on his stomach with a knife and a gun under his pillow. His right hand clutches the handle to an old Beretta, since he d always been better at shooting with his dominant hand, and his left hand holds the leather hilt to a serrated, silver dagger. Even as he s in a deep slumber, he makes sure that he has those two things tightly grasped in his hands. That way if anything comes into their motel room at night, John will be ready. He won t let an evil thing take him f rom hisRead MoreJohn Ball s The Heat Of The Night Essay1530 Words   |  7 PagesJohn Ball’s In the Heat of the Night was published in 1965, in a decade of racial injustice and some of the most violent years in American history, in the form of hundreds of city wide riots across the nation. As the book is both a mystery-detective story and an exploration of the relations between whites and African Americans, it was a case of timing. The concerns outlined in the book were exactly those that had America tightly in its grip. Yet, more than 30 years of passing time have done littleRead MoreTheme Of Realism In Poker Night By John Updike1392 Words   |  6 Pagescards began to come to me, under the naked bulb, the aces and deuces and the queens with their beautiful cold faces, and I really only made 2 mistakes that night† (Updike 5). This is one of many quotes John Updike uses throughout his works to call attention to his abundance of symbolism. This particular quote comes f rom his short story Poker Night, a story told from the point of view of a man who, after he has just been told he has cancer, goes to play poker with his friends like he has been for 30Read MoreDon t Be Shy, I Won t Bite !897 Words   |  4 PagesJohn sat silently thinking about his choices. Evelyn was correct in her assumptions. He is starting to have feelings for her, even if he don t want to admit it to himself. Evelyn could sense John contemplating with his choices. She smiled brightly and spoken in a cheerful voice. Don t think too hard Johnny, why don t you sit closer by me? I ll gladly share you my blanket, besides I think you need it more than I do. Evelyn pat the ground, directing him to come closer. Oh come on...don tRead MoreIn the Heat of the Night by John Ball - Character Notes1749 Words   |  7 Pagesterribly sorry to have to bring you this news. This quote describes how Sam is a sensitive person internally. In addition, Sam Wood hates to be called Sam and rather be called Mr. Wood. Sam has been a police officer for three years, (pg.2) and is a night patrol cop. He wears a police uniform that has the number 38 on it. (pg.7) Sam in a cautious person because when driving, he concentrates on missing holes in the road! (pg.3) Sam has powerful feelings for Duena. On page 57, it says, He wanted desperately

Tennessee v. Garner 1985 Essay - 802 Words

Name: Tennessee v. Garner Citation: No. 83-1035, 83-1070 (1985) Facts: On October 3, 1974, Memphis Police Officers Hymon and Wright were dispatched to answer a â€Å"prowler inside call.† When the police arrived at the scene, a neighbor gestured to the house where she had heard glass breaking and that someone was breaking into the house. While one of the officer radioed that they were on the scene, the other officer went to the rear of the house hearing a door slam and saw someone run across the backyard. The suspect, Edward Garner stopped at a 6-feet-high fence at the edge of the yard and proceeded to climb the fence as the police officer called out â€Å"police, halt.† The police officer figured that if Garner made it over†¦show more content†¦Procedure: Garner’s father brought the action the police officer took in the Federal District Court for the Western District of Tennessee, looking for violations that were made of Garner’s constitutional rights. The complaint was alleged that the shooting of Garner violated the Fourth, Fifth, Sixth, Eighth, and Fourteenth Amendments of the United States Constitution. After a three day trial, the District Court entered judgement for all defendants. It dismissed the claims against the defendants as being the mayor and Officer Hymon and the Police Department as being the director for lack of evidence. Hymon’s actions were then concluded to being constitutional by being under the Tennessee statute. The Court of Appeals affirmed with regard to Hymon, finding that he had acted accordingly to the Tennessee statute. The Court of Appeals then reversed and remanded. It reasoned that the killing of a fleeing suspect is â€Å"seizure† under the Fourth Amendment, and is therefore constitutional only if actions are reasonable. In this case the actions were found not to be reasonable. Officers cannot use deadly force unless they have probable cause that the suspect poses a serious threat to the officer or has committed a felony. Issue: Garner, the suspect’s father brought forth that his unarmed son was wrongfully shot by a police officer as his son was fleeing from the burglary of an unoccupied house. He proposed aShow MoreRelatedTennessee V. Garner 1985908 Words   |  4 PagesTennessee v. Garner 1985 was a case that was the deciding factor that made it no longer acceptable for a police officer to use deadly force to inhibit a criminal from fleeing the scene. The only way that an officer would be able to do this is if the criminal was showing that they were going to be a greater threat if they were not dealt with immediately than they would be if they were just to continue pursuit of the person. This was a change to the old common law that if a criminal was trying to escapeRead MoreTennessee V. Garner Case1303 Words   |  6 PagesSupreme Court case in 1914 called Weeks v. United States, this amendment began to have more value for criminal defendants and their families (The Fourth Amendmen t and the â€Å"Exclusionary Rule†). For instance, one Supreme Court case known as Tennessee v. Garner that was argue on October 30, 1984 and decided upon on March 27, 1985, (Tennessee v. Garner) caused a large amount of controversy because it involved several different aspects such as, following Tennessee laws, the Fourth Amendment, and the statutoryRead MoreThe Death Of Tennessee V Garner1400 Words   |  6 PagesSidney Hildebrandt Tennessee V Garner On the night of October 3rd, 1974 at approximately 10:45 p.m. Edward Garner was shot by Officer Hymon in an attempt to stop him from escaping a crime scene. Garner died on the operating table due to the gunshot wound on the back of his head. His crime was burglary and he was found with a mere ten dollars and a purse. The case was argued on October 30th, 1984 and a decision was made on March 27th, 1985. The father of Edward Garner believed his son’s constitutionalRead MoreTennessee V. Garner Essay813 Words   |  4 PagesName: Tennessee v. Garner Citation: No. 83-1035, 83-1070 (1985) Facts: On October 3, 1974, Memphis Police Officers Hymon and Wright were dispatched to answer a prowler inside call. When the police arrived at the scene, a neighbor gestured to the house where she had heard glass breaking and that someone was breaking into the house. While one of the officer radioed that they were on the scene, the other officer went to the rear of the house hearing a door slam and saw someone run across theRead MoreThe Amendment Of The United States Constitution1767 Words   |  8 Pagesconsidered constitutional or unconstitutional. For example in the 1984 Supreme Court case of Tennessee v. Garner, 471 U.S. 1 (1985) where a Tennessee officer shot and killed a fleeing un armed black man. Here is the Supreme Court’s ruling on the case it reasoned that the killing of a fleeing suspect is a seizure under the Fourth Amendment, and is therefore constitutional only if reasonable. The Tennessee statute failed as applied to this case because it did not adequately limit the use of deadlyRead MorePolice Profiling And The Media1325 Words   |  6 Pagespast year regarding black suspects being shot and killed by white police officers. One case happened in South Carolina and the other in Illinois. After investigating and finding facts I will then compare both cases to the Supreme Court case: Tennessee v. Garner 1985, and determine what case is the most alike to it and why. Walter Scott Case and Outcome On April 4, 2015 in North Charleston, South Carolina, 50-year-old Walter Scott was shot and killed by Michael Slager, an officer of the North CharlestonRead MoreThe Reasonableness Of A Deadly Force Seizure811 Words   |  4 PagesIn 1985 the U.S. Supreme Court ruling in Tennessee v. Garner severely restricted the circumstances under which law enforcement officers may use deadly force to arrest a suspect. In assessing the reasonableness of a deadly force seizure per the fourth amendment, the Court ruled that the need for a police intrusion had to be weighed against its risks, and determined that common law any-fleeing-felon statutes were unconstitutional. In a narrative give the facts, issues, and court holdings. (ncjrs.govRead MoreCj 499-01 Unit 3 Crime Scenario Analysis1733 Words   |  7 Pagesgovernmental interest at stake. The Supreme Court has stated that this involves the inception (How it all started in the first place), the manner of force used (what did the officer do), and the duration (how long was the action) (Graham v Connor, 1989; Tennessee v Garner, 1985). In analyzing the above listed scenario, the information provided by the alleged victim to the officer includes three alleged crimes. These alleged crimes include First Degree Robbery RCW 9A.56.200, Assault II with a Weapon RCWRead MoreEssay on Use of Force in Law Enforcement2254 Words   |  10 Pages2010, p. 123). Graham v. Connor 1989 The appropriate use of force will vary from officer to officer because the courts do not look at every officer the same way, â€Å"The reasonableness of a particular use of force must be judged from the perspective of a reasonable officer on the scene, and its calculus must embody an allowance for the fact that police officers are often forced to make split-second decisions about the amount of force necessary in a particular situation† (Graham v. Connor 1989). ThisRead MoreA Unified Accountability System Of Law Enforcement Essay1736 Words   |  7 Pagesenforcement agencies do a minuscule job in police officer accountability. Furthermore, nearly 35 percent of the white community believes that accountability for police is lacking (Kindy Merle, 2016). Tennessee v. Garner In 1985, there was a court ruling made by the Supreme Court in the case, Tennessee vs. Garner. Furthermore, the officers reacted based on an older common law that allows the use of deadly force for fleeing felons. Consequently, the officers involved shot an unarmed suspected felon. The family

Barriers Chinese Students Adopting Global â€Myassignmenthelp.Com

Question: Discuss About The Barriers Chinese Students Adopting Global? Answer: Introduction Social integration plays a very important role in the general performance, growth, and development of a student in any academic world. However, as individuals seek to integrate socially, they encounter a number of challenges. In the case effective strategies are not deployed to counter the effects of the challenges, and then the probability is that the students with different cultural background may feel isolated in a social context or in classroom is high. This may greatly affect their performance in colleges and universities as well as have long-term effects in building relationships (Armstrong, 2015, p. 2). One of the most common barriers to effective social integration and has affected the development and growth of international students both academically and socially is the language barrier. Literature Review In every aspect of life, language is essential in all kinds of communication, including those with speech impairments. In such cases, those with speech impairments often use brail and sign language (Lowinger et al. 2014, p. 146). In other words, communication is often difficult in cases where people do not understand one another. According to Ha and Li (2016), the inability of communicating using through a use of a language is understood as language barrier. According to the study, language barrier is the most common aspect communication barrier that tends to course misinterpretation and misunderstanding between two or more parties. Language barrier often has a direct or indirect effect on individuals, an aspect that is often experienced by students in both local and international students. Embracing international students in colleges and universities contributes to increased diversity and internationalization of their classrooms; the campuses as well as the communities involved and provide a great platform for learning and appreciating cultural differences (Ngai et al. 2015, p. 772). The development of social media platforms and applications as well as practices have brought a new change and a shift to social integration practices in which many students use the platforms to engage with each other and get to know more about the other student. Accounting, the language barrier has still challenged the effective use of social media to promote social integration in universities and colleges. This study, therefore, seeks to provide an understanding of the challenges posed by the language barrier as faced by the Chinese students in adapting to global social media applications and practices in a case study of the Chinese students at Victoria University. The today's globalizing society or community has been characterized by the increased use of social media platforms in our everyday lives. The social media has provided a platform where individuals can freely communicate and interact with each other. The users can as well share knowledge as well as exchange messages regardless of the distance that separates them (Trainor et al. 2014, P. 1206). However Chinese students in international universities and in this case in Victoria University have been found to or are believed to socialize among themselves and therefore they experience great difficulties or challenges in befriending the local students. Social media platforms have been used by different individuals to become more integrated into the host culture as well as get to understand and appreciate the diversity among the students. Therefore intercultural adaptation involves the process of promoting understanding through interaction to increase the level of fitness so that the demands of a new cultural environment can be met (Li Chen, 2014, p. 120). Some of the global released statistics on social media usage globally provided that internet users have an average of 5.54 social media accounts whereas 1 million new and active mobile social users are added every day. It is also provided that 55 percent of Facebook users get news or news headlines from the social network (Lowinger et al. 2014, p. 146). The New York Times newspapers also point out to the fact that 67 percent of all consumers tap networks such as Twitter and Facebook for custom services. However, according to the Global web index, Facebook users spend an average of 50 minutes a day on its multiple platforms. Such statistics show how social media has been used for different purposes and how it has become very important in the modern world in fostering good relationships and enhancing communication. Social and academic integration has become very important for the Chinese students in Australian universities. The argument of increased language barrier that has affected the integration of Chinese international students has being counteracted by the fact that in English speaking nations, it is the responsibility of the student to improve his or her language skills so that he or she may improve his or her English proficiency (Ha Li, 2014, p. 240). However, the local students also have a responsibility of facilitating social opportunities and platforms for engagement between the domestic students and the international students. China has the greatest percentage of internet users globally however despite using the commonly used social media platforms as used by the western countries such as the Facebook and Google. In a systematic study, Ha and Li (2014), the information technology departments in China have developed and created their own social media platforms. However, it is also to note that in China there are not only unique platforms that do not exist elsewhere but also there exist a multiplicity of overlapping platforms and ecosystems that are in constant flux (Bloom, 2014, p. 3). The development of these social media platforms and applications has been made through a technology that allows the user to use his or her language and most of them are also designed to use the English language. Most of the Chinese greatest population nearly speaks Chinese language and cannot communicate any other foreign language. It is an aspect that has increased the need for more Chinese students to study in other international universities and colleges in order to understand other universal languages such as English. With the greatest number of internet users, most of these users can only use the platforms to engage in social integration through the use of Chinese language (Bertram et al. 2014, p. 120). This has greatly affected their social interactions and integration into different environments and especially in colleges and universities. For instance in our case study of challenges Chinese students are facing in constructing meaningful relationships with students from other backgrounds, it was evident that most of the Chinese students feel isolated due to the fact that they cannot prolifically use English language to communicate and therefore the friends they can make or build socia l circles across are only those from their backgrounds. Social platforms are also designed and used by universities to facilitate social integration and a platform where students can share ideas, exchange messages and get to learn from each other as well as appreciate the different cultural backgrounds and diversity. The most widely used internet platforms are the Facebook as well as the Google which is used for conducting information research. These platforms have been designed to use English language and have not yet been customized to any other local language (Wu et al. 2015, p. 2). Therefore the Chinese students could not, therefore, establish social relationships and meaningful engagements. Before the advent of the new technology, the traditional sources of information which were dominant in those times were print and broadcast media, friends, families, and websites in which the students could use to get information about the university courses. However, many youths have now become prolific users of the internet through social media applications such as the Facebooks, Twitter and Google. With the increase in technological advancements, the advent of social media and the new social media innovations and developments there has been a great influence for organizations to discover effective and sustainable ways to communicate with the clients and attract the prospective ones as well. The development of this new communication and marketing strategy has been applied to universities and educational institutions to influence international students decision-making process (Liu Brown, 2014, p. 214). Due to the language barriers and inefficiency of other social media platforms to meet the demands of the Chinese students, the Chinese information technology experts have developed other social platforms including the WeChat social platform where the students can interact and share informations as well as video chats. The development of this social site has had positive implications as it has resulted to increase in the number of students joining international universities and col leges. Therefore the Chinese students have shifted to use of such a platform to enhance their communication and interactions in foreign environments. The platform or the social media platform provides the users with the ability to use local language and translate the language into the language of the recipient of the information (Gomes et al. 2014, p. 12). The students have been reluctant to change due to their cultural backgrounds as well as the ability to develop other media social platforms where they can interact with their friends. The technological culture of the Chinese people has evolved greatly and has seen to the development of great innovations which have increased competition to the existing technology (Stromquist Monkman, 2014, p. 3). They have embraced their own technological advancements at the expense of the commonly and widely used social platforms in the world. The resistance to cultural change and adoption of their own technology has improved the modes of communication and marketing in China. However, this reluctance to change has greatly had negative impacts to the students at institutions of higher learning as the environment speaks differently to them (Wang 2015, p. 66). With the new innovation of We Chat which has over 600 million users in China all the other social media platforms including emails have been ren dered less useful. The major language barrier most of the Chinese students face is the proficiency of speaking the English language. During admission to any university in Australia, the students are accessed on certain language proficiency which will enable the at least be in a position to engage in a conversation or what understand each other (Gribble et al. 2015, p. 412). This assessment is however not sufficient enough to make the Chinese students confident to engage in conversations with other foreign students and especially in social media the expectations differ from having one on one conversation with someone. Language is important to persons self-identity and self-identity is believed to be the contributing factor to having confidence even as you express yourself to someone (Griths et al. 2014. P. 122). It enables a person or an individual to express his or her emotions, feelings, tell stories as well as convey messages. It acts as finance greatest mediator that allows the students to relate an d understand each other and it also provides them with a significant frame of reference and relational context that helps the students to sustain their identities (Nguyen et al. 2015, p. 15). The development of the social media applications and practices is aimed at improving relationships. However, China has always felt that the western media has always had negative impacts to them as it did not cover China fairly and probably what led to innovations of their own technological platforms. However, these platforms only helped them to build their relationship with one another and not with other foreigners (Zhang et al. 2015, p. 806). Such a culture has affected the Chinese international students in colleges and universities in other nations in building healthy relationships and creating the required class environment for studies. It is not the desire of the students to feel isolated in a social context or community. It is therefore important that they learn to adapt to the technologies and means of communication commonly used globally for effective communication. Social media and especially in the context of learning institutions contributes and facilitates to knowledge sha ring in online communities, particularly on knowledge related to college or university information, course information as well as creating general relationships (McKinley et al. 2015, p. 290). The recent rapid growth of the China economy has led to increased innovations and technological advancements. Such advancement in technology has made it difficult for the students as well as the other China natives more conservative to their technology (Yang et al. 2014, p. 250). Despite the continued trade relationships between China and Australia the two countries use different technologies as one is still using the western technologies whereas China is has developed its own innovations. And therefore China social media users not only are more active than those of any other country but also more than 80 percent of the total global internet users. Despite the continued encouragement to use the newly developed applications such as the WeChat, the Victoria University has continued to call for initiatives which will allow and facilitate student growth as China international students in Australia have continued to increase and now are at 42 percent of the total international students an d therefore apart from the cultural benefit the Australian government has continued to enjoy great revenue collection from the education sector (Mikal et al. 2015, p. 215). Regardless of the technological change, it is often important for learning institutions to come up with policies which promote the creation of an environment centered not only to bring the best out of every student academically but also socially and that can only be achieved through creating effective social strategies and policies. The development of social media applications should be done in a standard language that helps to build the user and not the use of local language as that may imply economic backwardness (Gan et al. 2015, p. 355). An effective and conducive learning environment is created where the students can or are in a position to learn from each other through the exchange of ideas and knowledge. The use of technology is only beneficial if it helps the user achieve a certain set goal otherwise the technology may not be appropriate or relevant to him (Rui Wang 2015, p. 421). There is need therefore for the China government to develop their innovations or customize them to standard language that can globally be recognized. This will not only help in fostering social integration but will also help the China population to learn a global language. However much it is the responsibility of the university or college management to create a conducive environment for learning it is equally important to for the students to take it as their sole responsibility to practice learning other languages not only and especially to have proficiency in speaking English (Song, 2014, p. 349). The goal or aim of technology is to improve our living conditions by providing solutions to our needs and in this case our social needs. The development of social media applications and its implementation in sc hools should provide a platform for growth and improved social relations in schools as well as in the community we come from. In the international education arena, students in the international institutions are facing various challenges that have both direct and indirect effects on their performance as well as interaction with other students. The inability of communicating using through a use of a language is understood as language barrier. According to the study, language barrier is the most common aspect communication barrier that tends to course misinterpretation and misunderstanding between two or more parties. Language barrier often has a direct or indirect effect on individuals, an aspect that is often experienced by students in both local and international students. The paper has thus evaluated and presented language barrier as a challenge facing Chinese students in their attempt of adopting global social media practices and applications. It has also given a focus to Victoria University as a case study with a focus on the description and comparison of reluctance to change, what holds back the students to adopt change, and how the concept of language barrier is connected to culture and technology. Conclusion The literature review has helped me understand the role played by social media in promoting social integration amongst students in schools as well as at the large community. It has also helped me to appreciate the current development and innovations in social media which have revolutionized the communication and marketing strategies used by different institutions and organizations. It is also important to note that it is not a number of technological innovations that a country makes that matters but how the innovations are contributing to the improved means of doing things. Language barriers have affected greatly the use of social media applications globally as such innovations are made using local technologies as well as languages which make it difficult for other users from different nations from using the applications. The development of the innovations should be done in an integrated manner under a standardized language but customization to different local languages can be done f or specific. Information should also be made available to all social networks to give the users some preference and a choice on the most effective and reliable source as well as the most convenient social media platform. However, it is still important for the developers of the social media applications to ask themselves as to who is their target consumer of their product? What value will the product or the innovation add to them? Is the product or innovation made for local use or can be used globally? Such questions will ensure that the challenges discussed can be addressed before the innovations are made so that the final product or innovation meets the market demands. List of References Armstrong, G., Kotler, P., Harker, M. and Brennan, R., 2015. Marketing: an introduction. Pearson Education. Bertram, D.M., Poulakis, M., Elsasser, B.S. and Kumar, E., 2014.Social support and acculturation in Chinese international students.Journal of Multicultural Counseling and Development, 42(2), pp.107-124. 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Odysseus A Good Leader Essay Sample free essay sample

Odysseus is a good leader because he ever faces obstructions caput on. Odysseus went to war in Troy. After many old ages the war is over and Odysseus starts his journey place. In â€Å"The Odyssey† . Odysseus begins his journey place facing nature. monsters. and Gods. With his accomplishments in all ways of postulating. Odysseus survived the journey place and returned to Ithaca. In the undermentioned essay I will state you why Odysseus is a good leader and the traits that makes him so. Those traits are his cautiousness. inventiveness. and his bravery. One of the traits that makes Odysseus a good leader is his cautiousness. Without his cautiousness he and his work forces would hold died right off. An illustration of this is when he entered Polyphemus’s cave. [ â€Å"Why non take these cheeses. acquire them stowed. come back. throw unfastened all the pens. and do a tally for it? We’ll drive the childs and lambs aboard. We will write a custom essay sample on Odysseus: A Good Leader Essay Sample or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page We say put out once more on good salt H2O! Ah. how sound that was! Yet I refused. I wished to see the cave man. what he had to offer no pretty sight. it turned out. for my friends. † { 900 } ] Another illustration of this is when they approached the Sirens. Odysseus ordered his work forces to set beeswax in their ears so they won’t crash the ship. The last and best illustration might be when he got home to Ithaca. He didn’t first-come-first-serve place right off. but stayed back and idea of program. If he would hold rushed place he would hold been killed by the suers. Without his cautiousness. Odysseus and his crew would hold been pressed into more unsafe state of affairss and died. Odysseus is really cautious and he would non hold proceeded without a program. The 2nd traits that makes Odysseus a good leader is his inventiveness. Odysseus inventiveness got him and his crew out of gluey state of affairss. One illustration is when he told Polyphemus his name was Nohbdy. ( â€Å"Cyclops. you ask my honest name? Remember the gift you promised me and I shall state you. My name is Nohbdy ; female parent. male parent. and friends. everyone call me Nohbdy. Pg. 904 Line 358-361 ) . This was really cagey of him. When Odysseus and his work forces stabbed Polyphemus in the oculus. the Cyclops called out to his brothers stating them â€Å"Nohbdy† stabbed him in the oculus. Thinking this was a gag. his brothers didn’t come to assist him. If Odysseus would hold used his name. Polyphemus brothers would hold finished off Odysseus. his crew. and his hopes of returning place. Another illustration is when Odysseus had to contend the goddess Circe in order to turn his work forces back to worlds. On the manner. the god Hermes gave Odysseus a charming works called a moly to assist protect him from Circe’s enchantment. Circe was caught off guard when she noticed her enchantment had no consequence on him. Odysseus got Circe to turn his work forces back to worlds by holding sexual intercourse with her. Being clever is a trait that any good leader should hold because it’s sometimes unpredictable. Last but non least. Odysseus best trait that makes him such a effectual leader is his bravery. No affair what obstacle Odysseus had to face. he faced it caput on. He stood up against monsters. Gods. and even Mother Nature. He fought the goddess Circe when she turned his work forces into swines. ( â€Å"Without a word. I drew my sharpened blade and in one edge held it against her pharynx { 920 } ) The best illustration might hold been when he stood his land against the suers who tried to get married his Penelope and take his throne. ( â€Å"Not for the whole hoarded wealth of your male parents. all you enjoy. lands. flocks. or any gold put up by others. would I keep my manus. There will be killing till the mark is paid. You forced yourselves upon this house. Fight your out. or run for it. if you think you’ll flight decease. I doubt one adult male of you teguments by. Pg. 943 Line 1281-1287 ) Without Odysseus ‘s bravery he would non hold survived his unreliable journey p lace. In decision. Odysseus fought and outsmarted his manner place. He was cautious. clever. and fearless. If Odysseus wasn’t such a good leader and didn’t have those traits. he would non hold reached his place. Ithaca.

SMP Iceberg Vodka

Introduction The basis of this report is to analyze the general marketing strategy of the business organization. The report also outlines the fundamental steps for the application of strategic marketing. The external and internal threats are also analysed.Advertising We will write a custom report sample on SMP Iceberg Vodka specifically for you for only $16.05 $11/page Learn More A comprehensive analysis of the basic market factors is important. This report acknowledges this significance and analyses various market factors that have influence on market performance. An examination of the historical background and the general corporate strategy for the corporation is important. It is eminent that the various strategic marketing principles are appropriate. Particularly, this is applicable in the design and implementation of strategic marketing plans. The potential challenges require an adequate analysis (Fernando 2010, P. 14). Ideally, it is part of the nee ds assessment. Needs assessment is pertinent in the development of a successful marketing approach. The development of a possible marketing mix is important. The report includes the analysis and proposal for the most applicable â€Å"4 P’s† of marketing. Other limiting and promoting factors require a proper analysis. These might include the consideration of legal and ethical issues that have the capacity to manipulate the general business performance. Any comprehensive strategic marketing plan must present the basic expected benefits. The analysis of these expected benefits must be eminent, considering the disparities between different strategies applicable in marketing. Perhaps, it is vital to note the historical background of this business organization. The company achieved a state of incorporation by 1994. The corporation has a remarkable and explicit record of accomplishment of performance (Foley 2007, P. 29). Principally, this is notable from 1995 during the launc h of their internationally acclaimed iceberg vodka. The initiative seems sustainable relative to other potential competitors. This is evident within the international and domestic contexts.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Generally, the utilization of the domestically grown corn in Ontario increases the easy availability of crucial raw materials. The business organization has steadily risen in the competitive bracket within the global market. The company continues to excel amidst the increased competition (Joseph 2010). There are other several and diverse limiting factors that face the company. The increased level of technology, transformations in the media industry and globalization impacts are eminent. Individuals and other relevant consumers of the product have also changed their tastes and preferences. The companies have to adopt strategic marketing plans in order to be more competitive and establish powerful brands. In this context, there is an urgent need to identify the various market segments. Apart from this, comprehensive analysis of the important and other influencing market elements is critical. The Statement of Fit with Corporate Strategy An appropriate corporate strategy is important for effective performance. Business organizations must appreciate the need to adopt and practice efficient organizational policies. This is vital in the present competitive global and domestic markets. Marketing is an activity or process that involves diverse initiatives aimed at improving the level of sales (Johnson, Scholes Whittington 2010, P. 10). It may involve he creation, communication, dispensing and even the exchange of certain offerings. These offerings must have specific values. Particularly, the values must be important to the various customers, the general clientele as well as other important parties within particular societies. The processes i nvolve both the science and art. Therefore, it must follow a specific channel, procedure or strategy. This explains the significance of development of a significant marketing strategy plan.Advertising We will write a custom report sample on SMP Iceberg Vodka specifically for you for only $16.05 $11/page Learn More The term strategy may mean or relate to the method in which any business entity or organization performs its basic processes. For instance, it may refer to how these organizations have the capacity to determine and fill an existent gap. Such gaps must be appropriate in the utilization of a specific opportunity. A strategy also helps to mitigate eminent risks notable within the external and internal business environment (Dransfield 2001, P. 34). It is important to note that the efficiency of any strategy depends on diverse factors. For instance, it may relate to how sufficient a given organization has the potential to unearth its resource limit ations. Canadian ICEBERG VODKA Corporation must adopt a corporate strategy that is capable of enhancing its level of competitiveness. A critical analysis of the Canadian ICEBERG VODKA Corporation’s strategy indicates considerable lessons (Joseph 2010). Evidently, various loopholes and benefits emanate from the corporate strategy. The historical analysis of the corporation indicates its persistent dedication to efficiency and novelty. Particularly, its venture into the field of iceberg production caused a remarkable market stir. This effect was eminent within the general global marketplace. There is an eminent effective utilization of the locally available raw materials. The most appropriate corporate strategy for this business organization must embody several positive elements. It must be able to address critical concerns relating to the performance of the business. The focus of the corporate strategy must be to focus on the utilization of pertinent resources. These might inc lude raw materials, human resources, and even the financial resources. The fundamental objective of the corporate strategy must remain on the maximization of the potential synergies (Kapferer 2012, p. 44). These must prevail across all business units. Apart from this, the concentration must be to offer a sustainable and competitive advantage. This will help the Canadian ICEBERG VODKA Corporation to remain more competitive. This must be both domestically and within the overseas market.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More An effective corporate strategy positively dictates the general marketing strategy. Ideally, any market strategy must be comprehensive. This relates to the factors important while addressing the competition, clientele needs and sustainability. Adequate application of relevant technology must be eminent. Generally, marketing and advertising initiatives have undergone immense transformations. These are largely due to the high level of technology (Lindgren Bandhold 2003, p. 67). With the emergence of increased social networking, media marketing is set to transform. This explains the need to learn and integrate appropriate technology within all marketing strategies. Canadian ICEBERG VODKA Corporation must be engaging a strategy that is able to survive. In addition, it must remain competitive and thrive vibrantly within extremely competitive business environments. Perhaps, it is more appropriate to apply the Aaker’s basic concepts of a strategy for the Canadian ICEBERG VODKA Corp oration. The strategy must sufficiently identify the product market. This is important because it highlights the basic market territorial where effective competition is necessary. There must be an adequate exposition of the nature and investment level within the corporate strategy (Joseph 2010). Additionally, the strategy must address the functional domains required for the competition of the particular product. These include the issues such as the establishment of product prices and the necessary elements of the positioning mechanism. The necessary assets and required expertise must be availed. In other words, the fit corporate strategy must outline the best methodology for availing these assets and expertise. Proper resource allocation is critical within all business organizations (Lamb, Hair Mcdaniel 2012, p. 51). The general corporate strategy must stress or emphasize on the significance of availing and allocating vital resources. This must be applicable within all the relevant business units. The strategy must focus on the targeted vision, goals and objectives. These must be inevitable for the overall business organization. Moreover, the strategy must also comprehensively define the best approach for achieving these aims. A proper definition of how to attain the underlined goals is appropriate. A sufficient description is necessary. This applies to the means of attaining these goals within the organization. The definition of the period for achieving these outlined objectives is important. External and Internal Situational Analysis Canadian ICEBERG VODKA Corporation faces significant challenges from its external environment. There is an eminent stiff competition from other notable business corporations. The recent initiative of the corporation to venture international market has potential impacts. The global competition threat is evident. Apart from these, the Canadian ICEBERG VODKA Corporation faces the legal restrictions on international ventures (Marke twire 2007). These are evident within other overseas investment destinations. There are unfavourable investment policies within particular global investment destinations. The Canadian ICEBERG VODKA Corporation targets these destinations. These conditions have the capacity to influence the external operations of the business organizations. Consequently, it might lead to the minimization of market coverage. The potential external competitors also have the capacity to reduce the extent of market coverage. However, it is important to indicate that there are other rich and virgin market zones to venture. These include the developing states. The high level of technological application may be a potential threat. Indicatively, this might be eminent, particularly, if the organization fails to utilize the highly transformative technology (Mcdonald 2008, p. 40). Certain unfair taxation policies within international destinations might pose potential challenges. The company may also suffer from huge expenses associated with hiring employees. Evidently, most business organizations compete for the little available pool of human resources. This has led to the increase in hiring and maintenance costs for the personnel. This is a remarkable external factor. It is likely to have a significant weight on the performance of the corporation. There are notable internal factors that require proper analysis and consideration. The Canadian ICEBERG VODKA Corporation might not have the capacity to finance some of its operations (Joseph 2010). The impacts of global economic crunch are notable. This might lead to this internal threat. Ineffective adoption and integration of information technology in marketing may lead to dismal performance. Furthermore, marketing requires adequate resources in order to attain high level of efficiency. Statement of the Problems and Opportunities The Canadian ICEBERG VODKA Corporation deals in alcoholic drinks. There are a considerable negative factors associ ated with the consumption of alcoholic drinks. These beliefs exist within almost all global destinations. These negative perceptions on the consumption of the drinks bear a negative impact on the performance of the company (Kapferer 2012, p. 60). Therefore, the perceptions pose potential challenges in the realization of huge revenues on sales. There are particular segments of the clientele that are likely to face extinction. An example of such segment of clientele includes the youth and school-going children. There is a widespread application of policies that undermine the consumption of these beverages by certain age groups. Most government agencies have become prevalent perpetrators of such detrimental guidelines. It is notable that such policies have the potential to undermine business operations of the corporation within most nations. Indeed, this is a remarkable source of threat for the Canadian ICEBERG VODKA Corporation (Marketwire 2007). There are other notable potential chal lenges. Another challenge may be the presence of other vibrant brands within the marketplace. People have different tastes and preferences. Other people might also prefer different brands or types of alcoholic drinks. This might be due to stereotype, peer pressures and unwarranted convictions. These elements influence the efficiency of business performance. The element of competition remains as a potential threat in the success of any marketing strategy plan (Bose 2002, P. 112). Presently, organizations observe the importance of indulging highly qualified and experienced staff. Strategic marketing requires the engagement of a team of marketing experts. However, there is a notable constriction and limitations within the general labour market. Therefore, the Canadian ICEBERG VODKA Corporation is likely to suffer. This is due to the inadequacy of competent employees concerned with marketing processes. The highly flexible and complicated technological applications pose potential impacts . Observably, these might be either detrimental or beneficial. For instance, the Canadian ICEBERG VODKA Corporation has the capacity to employ appropriate technology during marketing processes. This might considerably transform the level of business operations (Marketwire 2007). Many customers might obtain the crucial information. Consequently, this leads to an expanded market base. The application of social networking technology such as the facebook and twitter among others is highly advantageous. On the other hand, lack of application of this transformative technology might be disadvantageous. This is because the Canadian ICEBERG VODKA Corporation might be redundant. Most competitive business organizations within the global market utilize these technological applications. The Canadian ICEBERG VODKA Corporation may remain non-competitive. The developing nations offer viable market niche for the corporation (Mcdonald 2011, p. 60). Together with the BRIC nations, the Canadian ICEBERG VODKA Corporation has the opportunity to expand its market base. However, strategic product promotion strategies are appropriate. This has the capacity to enhance the level of exploitation of these notable opportunities. Currently, there is an evident high rate of transfer of information amongst most target groups. Indicatively, this is highly attributed to the increase in the level of technological application. There is an observable adequate and easy access of raw materials. These are the raw materials used in the production of iceberg. The sweet corn that is grown in Ontario provides the Canadian ICEBERG VODKA Corporation with a locally available source of processing material (Joseph 2010). Notably, most alcohol processing corporations spend huge resources in the acquisition and exploitation of vital raw material. The corporation enjoys the services of an innovative pool of employees. An analysis of the background of Canadian ICEBERG VODKA Corporation indicates significant lesso ns. For instance, the business organization has persistently applied novelty within its operations. This is evident in 1995 during the launch of its first iceberg. The iceberg brand is unique from other brands prevalent within the general market. This is beneficial because it provides the Canadian ICEBERG VODKA Corporation with a remarkable competitive advantage (Thompson 2001, p. 36). This is relative to other notable brands from different corporations. The trend is observable within the local and overseas market arena. The younger age has increasingly identified with this unique brand. Reportedly, they include some of the heavy consumers of this alcoholic drink. There are projections of a further increase in the rates of consumption of the drink in the future. There is an observable role of increased application of information technology in catapulting this forward pattern. These include some of the important areas that form strategic points of opportunity for the corporation. The Canadian ICEBERG VODKA Corporation might face the challenge of developing a comprehensive organizational culture (Marketwire 2007). Particularly, this applies to the multicultural environment that is appropriate for multinational corporations. This challenge might emanate during the design and communication of different advertising messages. The challenge might be eminent with the need to expand into other international investment destinations. Observably, there are states that regulate and monitor the content of advertising messages. Apart from this, they also have notable restrictions on the basic channels for product advertisement. Therefore, there is a high likelihood of minimization of the extent of product promotion within certain communities. Generally, most statutory authorities believe that restrictive policies on advertisement remain as an effective way of reducing alcohol consumption Mcdonald 2011, p. 66). Such policies usually target the protection of particular segment of the general population. An example is the teenage age group. These include some of the remarkable challenges and opportunities that the Canadian ICEBERG VODKA Corporation might encounter. Marketing Strategy Development Objectives Marketing may refer to the human process or initiative aimed at meeting the demands or wants of various customers. This is attainable through important exchange procedures. The identification of the specific customers is important. Ideally, an effective marketing strategy must endeavour to meet the needs of these groups of persons. In this context, the Canadian ICEBERG VODKA Corporation must be able to identify its target customers (Nijssen Frambach 2000, p. 12). It is critical for any business organization to have the capacity to identify its potential competitors. The strategy applied by the potential competitors in meeting their customer demands must remain identifiable. This is important in the establishment of a counteraction. The organization mus t also assess its inherent skills. The competencies pertinent for the company and the needs gaps require sufficient definition. The Canadian ICEBERG VODKA Corporation must note its various collaborators. There is an eminent importance of initiating effective collaborations with the relevant stakeholders. It is also vital to analyse the context and sustainability of the various strategies. The future impacts and performance standards in the general market require adequate extrapolation (Joseph 2010). Indeed, these outlined operations indicate the huge amount of work and input that is required from the marketing department and professionals. Strategic decisions that may embody marketing strategies are important. This is because they deal with both the present and upcoming operations within the external and internal environments. Therefore, any strategic marketing plan must have considerations for the future as well as the present. There must be a perfect match between the business org anization and its environments. The strategies must assume a retrospective course. In essence, they must avoid the aspect of myopia. The thorough observation of the appropriate marketing mix is crucial. Ideally, the Canadian ICEBERG VODKA Corporation must consider the four P’s of marketing. A marketing strategy deals with an eminent interaction between a set of fundamental factors. These include the clientele, the competitors as well as the company itself. Nonetheless, the environment must also form part of the factors in consideration. The strategies focus on the fundamental ways through which any business organization can distinguish itself appropriately from other competitors (Wallace, 2012). In achieving this aim, the business organization must capitalize on the idiosyncratic competencies to provide the best value for its clientele. The strategy must undergo implementation with certain important considerations. For instance, the managment or marketing department must empl oy the appropriate energy in the execution of these strategies. The considerations must involve critical resources and skills intrinsic within the business organization. According to Porter, this process involves the establishment of the firm in a superior rank within the entire marketplace. The strategy must follow the design that allows for the establishment of remarkable market share. Increasing the level of profitability within the general market is an important aim of any marketing strategy. The Canadian ICEBERG VODKA Corporation seeks to develop a marketing strategy with explicitly outlined objectives (Marketwire 2007). The marketing strategy must have the capacity to address all relevant factors. These must include both external and internal factors. Apart from this, the strategy must analyze the competitive and other market segment factors. Provision of the optional strategic approaches is critical. The Canadian ICEBERG VODKA Corporation must operate in compliance to its fit corporate strategy. The Canadian ICEBERG VODKA Corporation has to address the potential needs of its clientele. Furthermore, the strategy must focus on the development of an appropriate resource allocation plan. This is important in attaining the strategic marketing goals. The business corporation must adopt the marketing mix that indicates the real figures within the entire market. The strategic marketing plan has to have a transformative and distinct viral campaign messages. The application of appropriate graphics and artwork in the viral campaign messages must be eminent. This must target different age groups or target audiences within the general marketplace. The design of the strategy must involve the application of appropriate technology (Wallace, 2012,). The internet technology is applicable in the dispersion of viral messages. Ideally, this might involve the use of emailing techniques. The main product in focus must undergo a comprehensive promotion and marketing. Dispersio n of product differentiation messages and other distinct qualities of the iceberg is crucial. Strategic approaches are appropriate for the development of the viral messages. The Canadian ICEBERG VODKA Corporation must recognize the significance of innovation within its market operations. Effective innovation may include the design of alternative methodologies for marketing the iceberg vodka. The advertisement messages must be culturally sensitive within all venture zones. Multi-cultural considerations and awareness create an interactive and encouraging platform for the establishment of a powerful brand. Massive campaigns and awareness creation about the product is necessary. These initiatives must be eminent within all the media sources or channels. Both the print and electronic media channels are applicable in these processes (Wallace, 2012). The viral messages must consider ethical as well as regulatory concerns prevalent within all investment destinations. It is also vital to dev elop a positive attitude towards iceberg vodka. Such an attitude would lead to the development of a positive attitude or intent to buy the product. Segmentation and Target Audience The ICEBERG VODKA Corporation enjoys a considerably wider segment of market audience. The corporation’s market segment is distinct. It is the young population. The specific age bracket is between the eighteen and thirty five years old. The age bracket or market segment has unique characteristics. They have adequate education and are more sociable. This means that they might have access to advertisement information within a relatively short time. They depict an increased tendency in the utilization of internet information. Generally, they are more technophile in nature (Marketwire 2007). The ICEBERG VODKA Corporation has the capacity to extend its operations within other newer market environments. In these initiatives, it is able to expand its market domain and capture other potential market segment s. The identified market segment is composed of transformative young professionals. Both the females and the males constitute this segment. They are typically from almost all the notable socio-economic as well as cultural orientations. They are recognizable within the market as independent and individually crafted personalities. It is important to note the distinctive features of this category or market segment. For example, they have a tendency for belief in the freedom of speech (Richter 2012, p. 34). They also have firm convictions on the concept of justice, fairness and impartiality. It is identifiable that the ICEBERG VODKA Corporation would require a more robust and comprehensive approach in its advertisements. This category of consumers appreciates the significance of living life to its fullest. They also adore leisure, recreation and enjoy the contemporary lifestyle. This means that they frequently identify themselves with recent technological applications. Notably, the grou p adores balancing their lifestyles. They work and have fun with equal measure. Therefore, it is appropriate to note that these people adore distinct goods with unique preference and features. Most business organizations dealing in the production, distribution and promotion of alcoholic drinks presently continue to adapt to this observable trends. The group also depicts the characteristics of trendy bar and home-party drinkers (Marketwire 2007). The social perceptions and peer influence have a significant impact on the level of consumption and preference on certain alcoholic brands. Social visibility and the celebrity tastes also have important influences on their level of consumption of the available alcoholic drinks. There is an observable increased application of mobile phone and other advanced technology within this group. There is a notable capacity of this group to operate effectively within multicultural environments (Tehrani 2008, p. 11). They also have high rates of interna tional travels and can work within diverse destinations. The group has notable characteristic of awareness on most advertisement methods. They only relate and associate with transformative and unique advertisement messages. There is an urgent need for comprehensive market research and analysis. This is applicable within all endeavours to initiate any product promotion initiative. The ICEBERG VODKA Corporation must not integrate rude or confronting advertisement information (Joseph 2010). This is because the main market segment prefers and enjoys unique advertisements. These product promotion initiatives must embody humour, entertainment and intellectual stimulation. The communication methodologies are increasingly transforming in the present world. Indeed, the impacts of globalization influence the lives of this target group (Watkins 2009, p. 70). The marketing initiatives must consider the engagement of strategic communication and feedback mechanism. It is crucial to note the impor tance of including customer care messages within any advertisement content. This market audience is associates with high level of customer service and quality products. Tactical Marketing Strategy A properly designed marketing strategy ensures the success of a particular brand. The focus of the ICEBERG VODKA Corporation must be to integrate a comprehensive marketing mix. There should be a focus on approaching the target market segment from diverse orientations (Bowman Gatignon 2010, P. 22). Employment of the required technical and qualified marketing professionals by the corporation is important. It is the first fundamental consideration in ensuring success of any marketing strategy. The second tactic for enhancing success is the application of relevant technology in marketing interventions. Campaigns, use of emails, press releases and face-to-face networking approaches are critical. Social networking sites such as the twitter and facebook are recognizable as important routes for m arketing efficiency. In observing the marketing mix, the corporation must continuously improve its product. The iceberg vodka is an important brand that has significance within the domestic and global domain (Bers 2011, P. 45). The ICEBERG VODKA Corporation must consider an appropriate product design. Issues related to packaging, bottling and appealing physical presentation are important. The sustainability of the product during the stages of market saturation remains considerable. Persistent innovations contribute to a sustained system of product extension. This aspect enhances the process of differentiation of the product. The ICEBERG VODKA Corporation must adopt a competitive pricing mechanism for its products. These prices must not outweigh the expected benefits. Pricing should occur after an analysis of the patterns notable within other external potential competitors (Jansson 2008, P. 98). Generally, fare prices within the market ensure high level of demand. Other consideration s during the establishment of the prices may include economic factors, income levels and taxation policies. The location of the market must is also critical. In order to realize benefits, the ICEBERG VODKA Corporation must venture into newer market zones. Distribution channels enhancing the access of the iceberg vodka within local and global consumer zones are appropriate (Lamb 2012, p. 78). The promotion methodologies are crucial in the establishment of a tactful marketing strategy. Advertising must be transformative. Application of relevant technology is advantageous. Other significant processes may include public relations and personal selling initiatives. Below is a typical presentation of an implementation chart for the marketing mix that ICEBERG VODKA Corporation may utilize: Expected Benefit Thorough implementation of the SMP can enable the corporation to enjoy diverse benefits. The exploration of novel market opportunities increases the likelihood of a higher return on inve stment. The ICEBERG VODKA Corporation is likely to enjoy a higher competitive advantage. This is only possible after a comprehensive utilization of the available resources, market and technological applications. The ICEBERG VODKA Corporation has the potential to enjoy a powerful domain in the general market share. This means that most notable competitors may lack the capacity to affect the performance of the company (Cannon 2006, P. 78). Identification of the market segment or target clientele within the general population is vital. This is because the corporation is able to design competitive promotion initiatives aimed at attracting more of the segment. Novelty and practical innovation makes the ICEBERG VODKA Corporation to establish a powerful brand within the market. Indeed, there are many potential benefits of implementing strategic marketing plan. Ethical and Regulatory Considerations Notably, there are many ethical and legal concerns associated with the production and distrib ution of alcoholic drinks. These are eminent within all global destinations. The ICEBERG VODKA Corporation must take care to comply with the advertisement ethics and regulations associated with alcoholic drinks (Beer 2010, P. 56). There are policies concerning the content of the viral or advertisement messages. These require the practice of total adherence. There are specific age groups or personalities barred from consuming alcoholic drinks within most nations. This is due to the potential danger posed by the alcohol consumption. As provided by various legal agencies, the product promotion or marketing strategies must note these considerations. For instance, advertisement messages should include warning on the danger of excessive consumption of alcohol. Ideally, this is part of social responsibility. The ICEBERG VODKA Corporation must not focus on greater financial gain at the expense of a compromised society. Conclusion and Recommendations Strategic management is applicable within most business organizations. This is also eminent for marketing operations. Corporations continue to redesign their marketing strategies. This is observable in the increasingly flexible global marketplace. It is important to conduct empirical investigations on the best marketing approaches. Organizations with ineffective marketing strategies are bound to fail (Bers 2011, P. 45). This highlights the basic objective of the report. The Canadian ICEBERG VODKA Corporation must consider and implement some of the highlighted recommendations. This is in order to gain a competitive advantage. A strategic marketing plan is critical for the advancement of business performance. List of References Beer, L 2010, A strategic and tactical approach to global business ethics, Business Expert Press, New York, NY. Bers, U 2011, New media and technology, Wiley, Hoboken, N.J. Bose, C 2002, Principles of management and administration, Prentice-Hall of India, New Delhi. Bose, C 2010, Modern marketing: pri nciples and practice, PHI Learning, New Delhi. Bowman, D Gatignon, H 2010, Market response and marketing mix models: trends and research opportunities, now, Boston. Cannon, T 2006, The entrepreneur’s strategy guide: ten keys for achieving marketplace leadership and operational excellence, Praeger, Westport, CT. Dransfield, R 2001, Corporate strategy, Heinemann, Oxford. Fernando, C 2010, Business ethics and corporate governance, Dorling Kindersley, Delhi, India. Foley, R 2007, Vodka 1000: the ultimate collection of vodka cocktails, recipes, facts, and resources, Sourcebooks, Naperville, Ill. Jansson, H 2008, International business strategy in emerging country markets: the institutional network approach, Edward Elgar, Cheltenham, UK. Johnson, G Scholes, K Whittington, R 2010, Exploring corporate strategy, Financial Times Prentice Hall, Harlow, England. Joseph, A 2010, Breaking the ice: Canadian vodka distiller harvests icebergs to make a big splash in the Canadian and export markets, viewed on https://www.canadianpackaging.com/automation/breaking-the-ice-2-19126/ Kapferer, N 2012, The new strategic brand management advanced insights and strategic thinking, Kogan Page, London. Lamb, W 2012, Marketing, Nelson Education, Toronto. Lamb, W Hair, F Mcdaniel, D 2012, Essentials of marketing, South-Western Cengage Learning, Mason, OH. Lindgren, M Bandhold, H 2003, Scenario planning: the link between future and strategy, Palgrave, Basingstoke. Marketwire 2007, Canadian Iceberg Vodka Corporation Launches Largest-Ever National Consumer Promotion to Honour Canadian Troops and Support Military Families. Web. Mcdonald, M 2008, Malcolm McDonald on marketing planning understanding marketing plans and strategy, Kogan Page, London, England. Mcdonald, M 2011, Marketing plans: how to prepare them, how to use them, Wiley, Chichester. Nijssen, J Frambach, T 2000, Creating customer value through strategic marketing planning: a management approach, Kluwer Academic, Boston, MA. Richter, T 2012, International marketing mix management theoretical framework, contingency factors and empirical findings from world-markets, Logos-Verl, Berlin. Tehrani, N 2008, Contemporary marketing mix for the digital era, AuthorHouse, Bloomington. Thompson, L 2001, Understanding corporate strategy, Thomson Learning, London. Wallace, K 2012, On the rocks: Canadian company’s innovative use of a Newfoundland resource is shaking up the international vodka market. Web. Watkins, C 2009, The young and the digital: what the migration to social-network sites, games, and anytime, anywhere media means for our future, Beacon Press, Boston. This report on SMP Iceberg Vodka was written and submitted by user Kailey Decker to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

How to write to your clients - The Lawyer - Emphasis

How to write to your clients - The Lawyer How to write to your clients The Lawyer Lawyers are not renowned for their punchy prose. But clients do not have time to be baffled by confusing terminology and verbosity; nor do they appreciate poorly structured arguments and overtechnical explanations. What they want is clear and succinct advice. Whether you are writing a legal agreement or an email, here are some general tips that will help you to improve your writing skills: Focus on your reader. Think about who will read it and what information they want. Consider whether they want back-up detail as well as upfront recommendations. Think about how much they already know about the subject, what their likely attitude to the advice will be and if there are any specific issues concerning them. When writing for colleagues, make your instructions clear. Avoid producing group emails that are a mind dump of all the action points. This guarantees that something does not get done because everyone hopes someone else is doing it. Spell out who needs to do what. Never use the writing process to clarify your thoughts. Have a clear idea of what to write beforehand, otherwise you risk having no logical structure. Consider the main subject areas and issues you need to cover. Make sure they answer the questions: what, where, when, how, why and who. Then use each heading to brainstorm all the points related to that subject. Next, think about the structure and decide what goes where and in what format. Only information that is essential to all readers should go in the main body of the text. Be ruthless and relegate any information that is important or of interest to appendices or footnotes. And make sure your main message is at the forefront, not buried beneath layers of detail and supporting evidence. Keep paragraphs and sentences short. Long paragraphs and heavy blocks of text are a real turn-off. So are long, complex sentences that have to be read more than once to understand. Steer clear of long words and flowery phrases. Contrary to popular belief, these are not a sign of intellect or professionalism. Clients are far too busy to spend time deciphering them. Use active language wherever possible. Active verbs make your writing easier to read. So write, X investigated the clients role in the project, rather than, The role played by the client in the project was investigated by X. Favour verbs over nouns. Use verbs such as consider and provide rather than structures such as give consideration to and the provision of. Avoid poor grammar, punctuation and spelling this will undermine your credibility and suggest you do not care. Robert Ashton, Chief Executive, Emphasis

Issues in Employee Performance Essay Example | Topics and Well Written Essays - 2250 words

Issues in Employee Performance - Essay Example It will use as an example a purchasing manager to clarify the arguments. The essay will refer to key issues in performance management such as strategic planning, aligning staff goals with organisational goals, dealing with underperformance, and employee development. Performance management has been defined as ‘‘a continuous process of identifying, measuring, and developing the performance of individuals and teams, and aligning such performance with the strategic goals of the organisataion† (Aguinis, 2009, p.2). Performance management process is carried out through: planning, goal setting, monitoring, providing feedback, analysing and assessing performance, reviewing, dealing with under-performers, and coaching (Armstrong, 2009). The entire performance management system will be adversely affected in cases of poor implementation of any one of them (Aguinis, 2009). According to Armstrong (2009), performance can positively affect organisation, allowing it to concentrate on future plans and can be a factor in organizational culture. Purchasing performance evaluation is â€Å"the quantitative or qualitative assessment over a given time towards the achievement of corporate or operational goals and objectives relating to purchasing economics, efficiency and effectiveness† (Lysons, and Farrington, 2006, p634). The significant words in this definition are illustrated in Table 1: Evaluation is a more accurate term than performance measurement. Although the performance of purchasing managers is usually assessed by means of objective, quantified measures such as cost/price reductions and contributions to added value or profitability, performance evaluation frequently uses subjective, qualitative assessment approaches Efficiency covers the relationship between the output of goods or services and the resources used to produce them, which means spending well. Effectiveness covers the relationship between the intended